Nuevo Leon is the business capital of Mexico, nicknamed “The State of Progress”. Industrial development began there in the mid-1800′s with the production of beer, steel, textiles and other industrial materials. By the 20th century, the range of industries broadened to include metal mechanics, glass, cement and educational services. This helped Nuevo Leon become Mexico’s business leader.
In the last 20 years, further sector diversification saw the advent of auto parts manufacture, software development and financial services. Today, eleven percent of Mexico’s total manufacturing output comes from Nuevo Leon. Its economy is modern and diversified. The culture there is entrepreneurial, with a desirable supply of management talent coupled to a business-friendly viewpoint.
That’s why over 1,800 foreign companies have come to in Nuevo Leon, giving this Mexican state an international flavor. These companies have allowed Nuevo Leon to compete on the world stage in sectors such as the automotive industry, electronic equipment and household appliances. The nucleus of future industries has incubated software, aerospace, medical and biotechnology companies. Nuevo Leon is evolving from a manufacturing focus to one based on knowledge.
Here are some of the competitive advantages offered by Nuevo Leon:
- Strategic location within the NAFTA corridor
- A large reservoir of human capital
- A high level of education
- A modern infrastructure
- Industry and academia in close alliance
- A labor force that is stable
- An business-friendly atmosphere
- A low cost of living for a high living standard
Put perhaps the most attractive feature of Nuevo Leon is its people. Let’s take the example of Miguel Hernandez. One of eight siblings, Miguel’s parents were both day laborers who couldn’t provide much to their children except to instill in them a love of knowledge. Despite intense pressures to earn money to help support his family, Miguel instead attended Universidad de Monterrey, becoming a successful entrepreneur who sells leads for real estate to other companies. Today, Miguel wears two hats. He has a thriving private company in San Pedro Garza Garcia, which has the highest per capita income among all Mexican municipalities.
Miguel also donates four days a month to the high school in Linares. The students there receive free instruction from Miguel in a variety of sales and marketing techniques, including social media, sales leads, and e-commerce. Miguel knows the difficulty of succeeding with his underprivileged students, many of whom have complex problems beyond just poverty. Miguel is a beneficiary of the best aspects of the public and private institutions of Nuevo Leon and shares his good fortune with others throughout the state. Isn’t this the kind of environment in which you’d like to launch your new enterprise?